Conceptual
Loyalty Rewards
Web & App Design
Blockchain

Snap
Shots

Quick turnaround concept projects. True exploration and open boundaries focused on engagement are the theme for this sample of my favorite designs.

Quick turnaround concept projects. True exploration and open boundaries focused on engagement are the theme for this sample of my favorite designs.

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Whataburger

Whataburger

A full ecosystem of digital products deserve to feel modern and function seamlessly. For Whataburger, they wanted their website refreshed to match the aesthetic of their in-store and app experience. The brand chose to focus on earning / redeeming points from purchases, and a fresh creative direction to showcase their menu.

Localized

Localized

Each community has it's own spirit, hometown traditions, and localized specials. The conceptual redesign of the website showcased opportunities to lean into these areas.

Customized

Customized

If an authenticated user visits the website, and has the app (or vice-versa), Whataburger should be able to offer custom point offerings and generate a user's favorite foods to make the online store experience feel like home.

PerkinElmer

This fast turn-around concept was to reimagine the outdated PerkinElmer online experience. The company had recently gone through a rebrand and it was my job to take this new graphic direction and imagine how it could live in a digital environment.

Modularity

Modularity

There are many components to a company that features as many products and services as PerkinElmer. On the home page I sought to explore modular expressions with a focus on adaptability and simple presentation of the business' complex tools and subjects.

High-Intensity

High-Intensity

The refined color palette featured a vibrant blue paired with a cool subdued grey and clinical white. High saturation photography complimented the incredibly focused ethos the company performs in their perfection of medical products, supplies, and thought-leadership.

Wilsonart

Wilsonart

Another quick conceptual sprint challenged me to accentuate the beauty and detail engrained in every HPL (high pressure laminate) surface sold by Wilsonart. The original website had a library of tiles, but they were not well organized and did not demonstrate a strong visual preview of the product consumers were shopping for online.

Gallery Search

Gallery Search

From the main HPL Design Library page a user was now able to quickly sort, filter, save, and purchase products. The expanded search dropdown added even more focused results alongside popular recommendations and articles.

Fast Chat

Fast Chat

To further boost the speed and company service side of Wilsonart's digital direction, I designed a chatbot concept demonstrating how consumers could get direct quotes and sample materials based on their business query.

Monster Fan Club

Monster
Fan Club

Monster
Fan Club

NIL deals in the NCAA combined with NFTs. Lots of acronyms. Monster Fan Club needed a website that exemplified how consumers could collect digital trading cards (NFTs) that directly connected to their favorite athletes. With the new NIL negotiations in college football, team members could cash in by participating in the club.

Collect Coins

Collect Coins

Each player's NFT card would track their stats over the season and fluctuate in value dependent on their performance. Kind of like fantasy football - but with digital monster football stars.

Customize

Customize

With earned monster coin tokens, participants could customize the look of the players on their roster. Swap out for sunglasses, a new gold chain, or flaming fire hair. Attributes were limited and thus made rare - so each NFT player became individual and at times, very valuable.

Cuneiform

Cuneiform

Breaking free from traditional gatekeepers, decentralized production empowers filmmakers to fund and crate projects directly with their audience.

Owners can purchase one-of-a-kind NFT tickets that grant exclusive access to films. Utilizing the Ethereum blockchain platform, all assets are kept safe in a consumers personal digital wallet.

Wildsam

Wildsam

We took the pocket field guide and made it interactive. Consumers could explore their favorite city's hidden gems with a tap. Filtering mechanisms made narrowing down selections easy, and the map feature showcased an open landscape with numbered dots - each correlated to stops on an individual's hand-picked itinerary.

More Projects

Yamaha

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Snapshots

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S. Glazers

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365 Things

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PietschHouse

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Midnight Oil

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Yamaha

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Yamaha

→

S. Glazers

→

PietschHouse

→

Snapshots

→

365 Things

→

Midnight Oil

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LinkedIn

LinkedIn