Conceptual
Conceptual
Loyalty Rewards
Loyalty Rewards
Web & App Design
Web & App Design
Blockchain
Blockchain
Snap
Shots
Quick turnaround concept projects are a staple of any design agency. True exploration and open boundaries are the theme for this sample of my favorite works.
Quick turnaround concept projects are a staple of any design agency. True exploration and open boundaries are the theme for this sample of my favorite works.
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Whataburger
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Whataburger
A full ecosystem of digital products deserve to feel modern and function seamlessly. For Whataburger, they wanted their website refreshed to match the aesthetic of their in-store and app experience. The brand chose to focus on earning / redeeming points from purchases, as well as a fresh way to showcase their menu.
A full ecosystem of digital products deserve to feel modern and function seamlessly. For Whataburger, they wanted their website refreshed to match the aesthetic of their in-store and app experience. The brand chose to focus on earning / redeeming points from purchases, as well as a fresh way to showcase their menu.
Localized
Localized
Each community has it's own spirit, hometown traditions, and localized specials. The conceptual redesign of the website showcased opportunities to lean into these areas.
Each community has it's own spirit, hometown traditions, and localized specials. The conceptual redesign of the website showcased opportunities to lean into these areas.
Customized
Customized
If an authenticated user visits the website, and has the app (or vice-versa), Whataburger should be able to offer custom point offerings and generate a user's favorite foods to make the online store experience feel like home.
If an authenticated user visits the website, and has the app (or vice-versa), Whataburger should be able to offer custom point offerings and generate a user's favorite foods to make the online store experience feel like home.
PerkinElmer
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Perkin Elmer
This fast turn-around concept was to reimagine the outdated PerkinElmer online experience. The company had recently gone through a rebrand and it was my job to take this new graphic direction and see how it could live in a digital ecosystem.
This fast turn-around concept was to reimagine the outdated PerkinElmer online experience. The company had recently gone through a rebrand and it was my job to take this new graphic direction and see how it could live in a digital ecosystem.
Modularity
Modularity
There are many components to a company that features as many products and services as PerkinElmer. On the home page I sought to explore modular expressions with a focus on adaptability and simple presentation of the business' complex tools and subjects.
There are many components to a company that features as many products and services as PerkinElmer. On the home page I sought to explore modular expressions with a focus on adaptability and simple presentation of the business' complex tools and subjects.
High-Intensity
High-Intensity
The refined color palette featured a vibrant blue paired with a cool subdued grey and clinical white. High saturation photography complimented the incredibly focused ethos the company performs in their perfection of medical products, supplies, and thought-leadership.
The refined color palette featured a vibrant blue paired with a cool subdued grey and clinical white. High saturation photography complimented the incredibly focused ethos the company performs in their perfection of medical products, supplies, and thought-leadership.
Wilsonart
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Wilsonart
Another quick conceptual sprint challenged me to accentuate the beauty and detail engrained in every HPL (high pressure laminate) surface sold by Wilsonart. The original website had a library of tiles, but they were not well organized and did not demonstrate a strong visual preview of the product consumers were shopping for online.
Another quick conceptual sprint challenged me to accentuate the beauty and detail engrained in every HPL (high pressure laminate) surface sold by Wilsonart. The original website had a library of tiles, but they were not well organized and did not demonstrate a strong visual preview of the product consumers were shopping for online.
Gallery Search
Gallery Search
From the main HPL Design Library page a user was now able to quickly sort, filter, save, and purchase products. The expanded search dropdown added even more focused results alongside popular recommendations and articles.
From the main HPL Design Library page a user was now able to quickly sort, filter, save, and purchase products. The expanded search dropdown added even more focused results alongside popular recommendations and articles.
Fast Chat
Fast Chat
To further boost the speed and company service side of Wilsonart's digital direction, I designed a chatbot concept demonstrating how consumers could get direct quotes and sample materials based on their specific business query.
To further boost the speed and company service side of Wilsonart's digital direction, I designed a chatbot concept demonstrating how consumers could get direct quotes and sample materials based on their specific business query.
Monster Fan Club
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Monster Fan Club
NIL deals in the NCAA combined with NFTs. Lots of acronyms. Monster Fan Club needed a website that exemplified how consumers could collect digital trading cards (NFTs) that directly connected to their favorite athletes. With the new NIL negotiations in college football, team members could cash in by participating in the club.
NIL deals in the NCAA combined with NFTs. Lots of acronyms. Monster Fan Club needed a website that exemplified how consumers could collect digital trading cards (NFTs) that directly connected to their favorite athletes. With the new NIL negotiations in college football, team members could cash in by participating in the club.
Collect Coins
Collect Coins
Each player's NFT card would track their stats over the season and fluctuate in value dependent on their performance. Kind of like fantasy football - but with digital monster football stars.
Each player's NFT card would track their stats over the season and fluctuate in value dependent on their performance. Kind of like fantasy football - but with digital monster football stars.
Customize
Customize
With earned monster coin tokens, participants could customize the look of the players on their roster. Swap out for sunglasses, a new gold chain, or flaming fire hair. Attributes were limited and thus made rare - so each NFT player became individual and at times, very valuable.
With earned monster coin tokens, participants could customize the look of the players on their roster. Swap out for sunglasses, a new gold chain, or flaming fire hair. Attributes were limited and thus made rare - so each NFT player became individual and at times, very valuable.
Cuneiform
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Cuneiform
Breaking free from traditional gatekeepers, decentralized production empowers filmmakers to fund and crate projects directly with their audience.
Owners can purchase one-of-a-kind NFT tickets that grant exclusive access to films. Utilizing the Ethereum blockchain platform, all assets are kept safe in a consumers personal digital wallet.
Breaking free from traditional gatekeepers, decentralized production empowers filmmakers to fund and crate projects directly with their audience.
Owners can purchase one-of-a-kind NFT tickets that grant exclusive access to films. Utilizing the Ethereum blockchain platform, all assets are kept safe in a consumers personal digital wallet.
Wildsam
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Wildsam
We took the pocket field guide and made it interactive. People could explore their favorite city's hidden gems with a tap. Filtering mechanisms made narrowing down selections easy, and the map feature showcased an open landscape with numbered dots on the map - each correlated to stops on an individual's hand-picked itinerary.
We took the pocket field guide and made it interactive. People could explore their favorite city's hidden gems with a tap. Filtering mechanisms made narrowing down selections easy, and the map feature showcased an open landscape with numbered dots on the map - each correlated to stops on an individual's hand-picked itinerary.
