Pietsch
House

Since 2021 PH has been producing art and music showcases with a focus on building local, eclectic lineups that boost artists and grow Austin’s creative community. My job was to brand them.

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The basics

My copy partner and I came up with the tagline, "The year round creative house party." And this is what drove the ethos for our engagement. Austin artists are an eclectic group, and I wanted this fun spirited energy visualized in the logo. Stretched, blurred, bubbled, and serif-ed. Then there were the pillars: Community, Art, and Music. Simple hand-sketched symbols were identified as markers to represent each. These were also applied as indicators of event / music type on promotional components.

My copy partner and I came up with the tagline, "The year round creative house party." And this is what drove the ethos for our engagement. Austin artists are an eclectic group, and I wanted this fun spirited energy visualized in the logo. Stretched, blurred, bubbled, and serif-ed. Then there were the pillars: Community, Art, and Music. Simple hand-sketched symbols were identified as markers to represent each. These were also applied as indicators of event / music type on promotional components.

Website + Promotions

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Website + Promotions

Right when the website loads we wanted people to get a strong feel for what PH was about; what they could expect from an event. Photography featuring friends, art vendors, and musicians all in lively / interactive moments was key. Users were funneled into the next main event, applications to participate, and albums of previous parties.

Print and digital posters aided in the marketing efforts. New Bloom, as shown below, is an example of the next big event. Bright engaging graphics paired with ownable typography expressed PietschHouse's unique voice in a city filled to the brim with art markets and music shows.

Right when the website loads we wanted people to get a strong feel for what PH was about; what they could expect from an event. Photography featuring friends, art vendors, and musicians all in lively / interactive moments was key. Users were funneled into the next main event, applications to participate, and albums of previous parties.

Print and digital posters aided in the marketing efforts. New Bloom, as shown below, is an example of the next big event. Bright engaging graphics paired with ownable typography expressed PietschHouse's unique voice in a city filled to the brim with art markets and music shows.

Artist Profiles

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Artist Profiles

Every house party featured anywhere from five to twenty plus artists of all sorts. Ceramicists, type-writer poets, jewelry craftsmen, and many many more. I designed a variety of templates for social media where PH could identify the artist and swipe to catch a preview of their creations. These were tagged and further promoted by the participants.

Every house party featured anywhere from five to twenty plus artists of all sorts. Ceramicists, type-writer poets, jewelry craftsmen, and many many more. I designed a variety of templates for social media where PH could identify the artist and swipe to catch a preview of their creations. These were tagged and further promoted by the participants.

Take-aways

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Take-aways

Finally, the tangibles. Wearable pieces (and stickers) were designed for sale at the parties. We encouraged volunteers and organizers to wear the apparel at the events and around Austin. Each piece featured artwork from participating vendors and oftentimes displayed a disparate assortment of activities and adjectives that described what it is to be at a PietschHouse party.

Finally, the tangibles. Wearable pieces (and stickers) were designed for sale at the parties. We encouraged volunteers and organizers to wear the apparel at the events and around Austin. Each piece featured artwork from participating vendors and oftentimes displayed a disparate assortment of activities and adjectives that described what it is to be at a PietschHouse party.