Branding
Web Design
Apparel
Social Media

Pietsch
House

Pietsch
House

Since 2021 PH has been producing art and music showcases with a focus on building local, eclectic lineups that boost artists and grow Austin’s creative community. My job was to brand them.

Since 2021 PH has been producing art and music showcases with a focus on building local, eclectic lineups that boost artists and grow Austin’s creative community. My job was to brand them.

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TEAM

  • Ryan Bataillon _ Designer

  • Andrew Singleton _ Copywriter

  • Talia Bromberg _ Strategy

  • Shannon Elder _ Business Owner
  • Ryan Bataillon _ Designer

  • Andrew Singleton _ Copywriter

  • Talia Bromberg _ Strategy

  • Shannon Elder _ Business Owner

OVERVIEW

OVERVIEW

We built a brand design system and voice for PietschHouse that defined what it meant to be a part of their community; and how it felt to attend their events.

CHALLENGE

Live music, artist vendors, and food trucks aren't uncommon in Austin. But PH presented all of these in one "house party" environment, and we needed to showcase what made this hyper-local event an experience that represented the roots of the city.

OUTCOME

  • Logo design and storytelling
  • Full brand design system including voice, photography, typography, textures, colors, and the like

  • Posters and event banners

  • Tangibles including apparel, stickers, and business cards

  • Website design and social media templates for artists

The
Basics

The Basics

My copy partner and I came up with the tagline, "The year round creative house party." And this is what drove the ethos for our engagement. Austin artists are an eclectic group, and I wanted this fun spirited energy visualized in the logo. Stretched, blurred, bubbled, and serif-ed. Then there were the pillars: Community, Art, and Music. Simple hand-sketched symbols were identified as markers to represent each. These were also applied as indicators of event / music type on promotional components.

Website +
Promotions

Website + Promotions

Right when the website loads we wanted people to get a strong feel for what PH was about; what they could expect from an event. Photography featuring friends, art vendors, and musicians all in lively / interactive moments was key. Users were funneled into the next main event, applications to participate, and albums of previous parties.

Print and digital posters aided in the marketing efforts. New Bloom, as shown below, is an example of the next big event. Bright engaging graphics paired with ownable typography expressed PietschHouse's unique voice in a city filled to the brim with art markets and music shows.

Artist
Profiles

Artist Profiles

Every house party featured anywhere from five to twenty plus artists of all sorts. Ceramicists, type-writer poets, jewelry craftsmen, and many many more. I designed a variety of templates for social media where PH could identify the artist and swipe to catch a preview of their creations. These were tagged and further promoted by the participants.

Take-
Aways

Take-Aways

Finally, the tangibles. Wearable pieces (and stickers) were designed for sale at the parties. We encouraged volunteers and organizers to wear the apparel at the events and around Austin. Each piece featured artwork from participating vendors and oftentimes displayed a disparate assortment of activities and adjectives that described what it is to be at a PietschHouse party.

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Yamaha

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Yamaha

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S. Glazers

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365 Things

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LinkedIn

LinkedIn