App & Web Design
App & Web Design
Email & Social
Email & Social
Merchandise
Merchandise
365 Things
365
Things
The Austin social media business (600k+ followers) hired me to build an app, website, email design system, and merchandise apparel to compliment their social posts.
The Austin social media business (600k+ followers) hired me to build an app, website, email design system, and merchandise apparel to compliment their social posts.
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Mobile App
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Mobile App
The first project with 365 Things was to create a mobile app that mapped points of interest like restaurants, shops, as well as daily events. My client wanted to allow users to interact with their friends inside the app and on the map, earning points for destination visits.
As the sole designer, I was tasked at establishing everything from colorways, fonts, and source photography, to the hierarchy and flow of each page. The first step in the process exploring all sorts of variations on a few test pages to get the gist of how elements would fit together.
The first project with 365 Things was to create a mobile app that mapped points of interest like restaurants, shops, as well as daily events. My client wanted to allow users to interact with their friends inside the app and on the map, earning points for destination visits.
As the sole designer, I was tasked at establishing everything from colorways, fonts, and source photography, to the hierarchy and flow of each page. The first step in the process exploring all sorts of variations on a few test pages to get the gist of how elements would fit together.
3-D Iconography
3-D Iconography
Our 3-D illustrator was sourced out of China. She and I worked together to perfect the color, direction, and feel of each icon in the app. The concept with to add moments of delight and an exploratory / playful energy as users meandered around the map.
Our 3-D illustrator was sourced out of China. She and I worked together to perfect the color, direction, and feel of each icon in the app. The concept with to add moments of delight and an exploratory / playful energy as users meandered around the map.
Expansion & Application
The post-exploration phase of the project netted out an adaptive design system that could then be expanded to every new screen in the app. A distinct visual (and ux) pattern was established to ensure a harmonious journey no matter then start / end points.
The post-exploration phase of the project netted out an adaptive design system that could then be expanded to every new screen in the app. A distinct visual (and ux) pattern was established to ensure a harmonious journey no matter then start / end points.
Annotations + Visual Q&A
Annotations + Visual Q&A
My development team for this project was located in Ukraine, which made annotations and didactic instructions important; we could not meet in person. Our cadence for reviews was multiple times a week over a remote session where my flows were fully mocked into prototypes with detailed interactions. After the code was complete, I set aside time for visual reviews keep our app visually and functionally built to the highest standard.
My development team for this project was located in Ukraine, which made annotations and didactic instructions important; we could not meet in person. Our cadence for reviews was multiple times a week over a remote session where my flows were fully mocked into prototypes with detailed interactions. After the code was complete, I set aside time for visual reviews keep our app visually and functionally built to the highest standard.
Website
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Website
As the mobile app was wrapping up, the client set their sights on the business' website redesign. The goal was to match the general aesthetic of the app and give users avenues to deep dive into articles and events around the city.
As the mobile app was wrapping up, the client set their sights on the business' website redesign. The goal was to match the general aesthetic of the app and give users avenues to deep dive into articles and events around the city.
Email Templates
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Email Templates
Tying all digital entry-points together, I designed email templates for those who wanted weekly and / or daily updates sent to their inbox. These were wireframed and designed in Figma, with the ultimate end product built in Mailchimp. These emails could be tracked by click-throughs and curated per audience segment.
Tying all digital entry-points together, I designed email templates for those who wanted weekly and / or daily updates sent to their inbox. These were wireframed and designed in Figma, with the ultimate end product built in Mailchimp. These emails could be tracked by click-throughs and curated per audience segment.
Wearable Merchandise
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Wearable Merchandise
Recently 365 Things Austin has started to explore apparel to further promote their brand.
I illustrated and designed hats and t-shirts which are currently available in their shop. The focus on the wearables is to establish a sense of neighborhood and city-wide ownership.
Recently 365 Things Austin has started to explore apparel to further promote their brand. I illustrated and designed hats and t-shirts which are currently available in their shop. The focus on the wearables is to establish a sense of neighborhood and city-wide ownership.
